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East-West

Website, Identity, & Print
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East-West has one consuming passion�to make God known among every nation, every tribe, every tongue, and every people. Since its founding, East-West has grown from its two founders, John Maisel and Bud Toole to over 120 staff members and over 340 national pastors, staff, and students involved worldwide. Besides their headquarters in Plano, Texas, they currently have permanent operations in Houston, Moscow, and Krasnodar, Russia, Central Asia, Sevilla, Spain and Tirana, Albania. Dr. Kurt Nelson serves as the President and CEO of East-West.

East-West came to AM to help them create an engaging and intentional brand identity that will help them connect with their target audience in support of achieving their organizational goals. East West engaged AM in collaboration with Dunham+Company to discover the new East-West brand identity. The new East-West brand appeals to all people�one that presents a universal, age-neutral message. While inspirational, it carries a tone of maturity and leadership that the younger market will want to follow�equally, one that the older audience relates to and resonates with.

After the brand elements were in place, we set about to create a web presence for East West that would truly connect with their target audience in support of achieving their organizational goals. The website design flourished in response to the fresh branding approach. Utilizing beautiful and intense photography, vibrant colors, and complementary font choices we were able to create a cohesive web presence. The site functionality supports their renewed fund-raising efforts and spreads their influence globally.

Project Components:
  • Strategic objective planning
  • Branding guide design
  • Logo design
  • Website design & development
  • Content management system
  • Custom module development
  • Mission Initiatives Map Interface
  • Missionary Profile Manager
  • Newsletter Design