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Symbolist

Strategy, Website, Identity, & Video
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Symbolist creates Recognition and Rewards Systems for large businesses. They are experts at making your business environment one where people want to be. After 20 years as The Miller Company, they decided to rebrand as Symbolist. They asked AM Design to guide them through the branding and interactive elements of that transformation.

Our first step was to take them through our strategy process that helps both the client and AM learn what the true objectives are for the new brand and website. Through that process, we discovered and clearly defined who their target audience is, how they like to be communicated with, and how they make decisions when it comes to buying the services that Symbolist offers. Based on that clear direction, we were able to appropriately create the right brand elements including their new logo, overview video, presentation screens, business cards and website.

Project Components:
  • Brand and Web Strategy
  • Logo design
  • Website design & development
  • Content management system
  • Blog design & development
  • Script writing and Voice Over Productions
  • Video storyboarding and creative direction
  • Motion graphics and video editing
  • Business Card design
  • Presentation Template design