First Baptist Concord :: Strategy, Identity, & Website :: Results

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First Baptist Concord

Strategy, Identity, & Website

First Baptist Concord is a church that has been part of the West Knoxville community since its founding in the early 1900s and remains a fixture in that community to this day. This church was ready for a new brand and website that more accurately communicated their values and personality to the community.

We began our partnership with this church by going through an on-site strategy session with key staff. This 2-day session uncovered many of their goals and needs for the project. We were able to talk through their challenges together and at the end of the process we had a solid plan for moving forward.

Our strategy process made it clear that we needed to focus the messaging and feel of the new brand and website on their core value of spiritual transformation. Rather than being seen as a mega-church or the 'rich' church, they wanted people to know that this church is more about individuals. Personal stories of transformation are the face of what is happening at FB Concord. With that thought, we built the logo and website around that foundation.

We began by creating a logo that uses circular motion elements to communicate the movement of the transformation process. We then established the branding guide which included color palette, fonts and easy-to-follow instructions for the internal staff on how to use the new brand elements. Many churches struggle to keep their brand consistent across all their ministries. These guidelines are an important step in helping with that issue as they clearly outline what are correct usages and implementations.

We focused the interface design on using large photos of real people in order to drive home that this church is really about impacting lives. The new site is easier to navigate (fewer clicks), contains more useful content, and provides a defined pathway that is intended to help new visitors find what they are looking for. We integrated modern solutions to make it easier to give, register for events and interact with social media.The staff manager helps site visitors quickly get to know which staff works with which age group and learn their personal stories as well.

The missions and ministries modules are major improvements for the church web experience. For large churches like FB Concord, it is often difficult for people to keep all the ministries and mission opportunities straight, much less participate in. These modules bring order to all that madness with a simple, organized interface. Now it's easy to get involved and that means another barrier is removed that large churches sometimes face.